Have people ever told you “Be normal.”? Never listen when they tell you these things. According to Differentiate or Die being “different” is what separates you from everyone else and can help you become successful. The book describes how companies try to compete with each other that they begin to sound alike; instead of remembering their adept ideas that allowed them to succeed.

 

I enjoy the way the book is written very much. I believe what it is saying is very true. When you begin to try to compete too much, you forget what you are good at and try to follow everyone else. While you are trying to follow everyone else, someone else is improving your ideas and getting credit for them.

 

The theme of the book is to separate yourself from everyone with your own ideas. Be different. A significant quote that was stated in the book is “Operational effectiveness means you’re running the same race faster, but strategy is choosing to run a different race because it’s the one you’ve set yourself up to win.”. This statement was given by Michael Porter, a Harvard Business School professor, who has observed businesses thrive and fail.

 



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