Becoming Unique:
A Review of Differentiate or Die by Jack Trout
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Too many people now a days try to be alike. Everybody wants to be like someone else because they aren't comfortable with themselves. This often causes them to lose sight in what makes them different from everyone else. Differentiate or Die is written in a business format by Jack Trout. He writes about how companies often lose faith in their products ability to sell so they try to compare it to others. In doing so, they often end up becoming or art least sounding like their competition.Michael Porter makes this well reasoned statement: "cutting prices is usually insanity if the competition can go as low as you can" (Trout 45). He makes this statement basically based on quality. If another competitor has a better reputation that you, people may still choose to purchase their product because it's been proven to be better. Differentiate or Die by Jack Trout teaches readers that being your own person is good. When you separate yourself from the crowd people notice and appreciate it.
      I believe success is reached when you do something that you are satisfied with. When nothing else matters, no ones opinions or questions. My goal in life is to to take care of my family as they did for me. I feel as if i owe them what I have and what i may accomplish. My obstacle that is holding me back is hard work, school in particular. I tend to lack when it comes to school work so that could be a big problem in the future. As I read the book it inspired me to work on habits involving lagging. It helped me realize that when you don't put much thought or work into a plan it can and will fall apart. 
     The book is structured into mini chapters within bigger chapters. Each mini chapter  is on a different aspect of how to differentiate. The beginning and end of the book tie together as it brings back all the keys that may help you separate yourself, in a good way, from the competition. The author makes a lot of effective points throughout the text that may convince someone to try to differentiate themselves from others.
      Other than success, this book may teach you a lot of life lessons. It encourages you to be your own person; it reminds of me of an article i read on some Muslim college students. In this story, Muslim students are constantly ridiculed by belligerent people when they attend an all Muslim college. Although they are constantly talked about, the Muslims continue to attend school to different themselves from other non-educate Muslims. I would definitely recommend this book to anyone. It can help you with all aspects of becoming successful.
     I would also encourage you to read any other literary works by Jack Trout just to see if his information and advise remains helpful. In conclusion, you should only try to be yourself. What makes yo different from everyone else is what makes you unique.


9/24/2010 02:23:44 am

Quincy, the first couple of sentences to this essay are pretty good. I also liked how the essay flowed. This is a nice piece of writing.

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